The Objective: Activate a cross-country promotional tour for Modo Casino at Professional Bull Riders (PBR) shows, including the management of hiring local multiple teams to generate new member signups through encouraging attendees to engage with experiential elements
The Solution
Train 5 to 7 brand ambassadors for events in each target market to manage all aspects of the activation, including set up, usage instruction, and breakdown of all involved equipment. Ensure effective communications between operations and logistics with on-site staff in order to coordinate the logistics of supply shipments between the client and the field team. Distribute scratch-off cards as well as branded promotional merchandise to attendees who sign up for the client’s service. Enthusiastically draw attention to and aid in participation of experiential marketing components.
The Results
- Successfully activated teams in multiple markets, including Austin, Nashville, Fort Worth, Salt Lake City, Jacksonville, Tampa and Boston
- Managed the onboarding and training processes for new brand ambassadors to the program
- Distributed thousands of promotional merchandise pieces to attendees
- Raised awareness of the brand utilizing brand-relevant interactive display elements and giveaway items
- Signed up hundreds of new users to the platform
The Objective: Engage with attendees at a series of events and festivals sponsored by Amazon to raise positive awareness for their support in communities. Assist with hands-on STEM activity participation through their Learn and Be Curious activation theme, including working with kids to build string pull fans. Distribute giveaways and capture moments with an on-site photo-op set up.
The Solution
Hired and instructed two brand ambassadors per festival to support the Amazon team on-site at the festivals. Coordinated off-site supply pickup and drop off at the activation area. Provided instructions to the brand ambassadors with regards to engaging with attendees to assemble the string pull fans and other on-site experiential marketing activities.
The Results
- Successfully staffed local brand ambassadors to represent the brand and assist with the planned experiential marketing campaigns
- Engaged with over 1,000 attendees per event to raise brand awareness
- Distributed approximately 1,000 pieces of promotional collateral per event
The Objective: Raise brand awareness during multiple seasons of activations at all Baltimore Ravens home games and increase foot traffic for the Safeway supermarket chain.
The Solution
Provide brand ambassadors to staff a 10’ x 20’ branded tent. Engage with target market consumers by playing games of chance (spin wheel and plinko board) and distributing value-added and venue appropriate branded prizes to winners. Distribute $5.00 off coupons to attendees to incentivize them to visit the Safeway stores. Add family friendly games for increased engagement.
The Results
- Directly engaged with over 1,000 attendees per game
- Reinforced Safeway’s brand image to over 10,000 attendees per game through high-traffic signage and branded promotional items
- Increased brand exposure within the stadium during home games by encouraging participants to bring their Safeway swag with them to wear during the game
- Reinforced Safeway’s partnership with the Baltimore Ravens by providing an engaging fan experience
The Objective: Support consumer brand education as part of Local Weather’s entrance into Costco with roadshow programs in the California and Texas markets.
The Solution
Identify enthusiastic, experienced and food handler-certified brand ambassadors to promote the Local Weather brand to Costco club members. Assist in the goal of selling enough inventory to boost the brand’s replenishment potential and long-term product placement with Costco.
The Results
- Worked with the client along with brand’s in-store product serving specialists and Costco personnel to ensure successful daily roadshow activations
- Distributed over 19,000 samples of client’s product to consumers
- Sold over 5,000 units of product during multiple roadshows and produced a sold-to-sampled rate of 26%
- Continuation and expansion of the program into additional markets based upon initial roadshow results
The Objective: Capitalize on the Philadelphia Eagles 2023-2025 season playoffs run to engage with consumers and increase brand awareness for Dietz & Watson all over the city.
The Solution
Engage with large crowds of Dietz & Watson fans during an experiential marketing campaign alongside BennerThan, LLC. Provide a team of brand ambassadors to staff a wrapped food truck that traveled around the Greater Philadelphia area during the NFL Playoffs. Cook, prepare and distribute “Bird Dogs” – specially created hot dogs with Dietz & Watson beef franks and green buns – to attendees at pre-advertised locations where Dietz & Watson products were sold, such as supermarkets and high traffic metro area venues. Distribute value-added promotional items such as beanie hats and t-shirts to attendees. Represent Dietz & Watson to thousands of participants in the celebration of the Eagles’ Superbowl win at the Philadelphia Art Museum.
The Results
- Directly engage with over 5,000 consumers over multiple years of NFL season playoffs
- Distributed over 5,000 branded wearable promotional pieces, which raised brand awareness well after the program
- Increased in-store sales due to placement of food truck outside of retail locations where Dietz & Watson products were sold
- Increased social media presence by inviting local food and sports influencers to visit the activation and create content
- Increased brand awareness by inviting local media to report on the activation
The Objective: Full-service staffing for a variety of very different brand activation scenarios: massive B2B industry trade shows, in-store sampling demos, and pop-up activations at music concerts, outdoor festivals, and more.
The Solution
Utilize Polaris Brand Promotions’ team of nationwide brand ambassadors to select top talent for every brand activation Unique Snacks contracts us for. We supply consistent staffing resources annually for global B2B, business- and lead-focused CPG trade shows, most notably Natural Products Expo West and the Sweets & Snacks Expo, as well as local brand events, including festival tents at city marathons, product distribution at music concerts, and in-store demo services at numerous regional and national grocery chains, including ShopRite, Market 32, Shop ‘n Save, ACME, Walmart, and more.
The Results
- Successfully provided additional trade show booth staff across multiple states, including California, Nevada and Indiana, introducing the brand to hundreds of retail decision makers, wholesalers, distributors, supplier partners and industry media
- Received client requests to provide the same brand ambassadors for the same shows in follow-up years
- Obtained social media collateral to share with the brand to assist with online marketing efforts
- Managed a campaign of dozens of brand ambassadors for in-store demos, deployed across the Greater Mid-Atlantic region, introducing the brand to thousands of new consumers