The Objective: Activate a simultaneous multi-state sampling program monthly, executing approximately 100 demos per day in Vitamin Shoppe locations in cities across the country, including Hawaii, to align with the client’s Vitamin Shoppe marketing program dates.
The Solution
Utilize our existing talent database along with our internal recruiting methodologies and practices to recruit, interview, hire and provide training materials to up to 100 brand ambassadors monthly. Ensured all brand ambassadors were checked-in for their shifts across multiple time zones per day. Coordinate product purchase reimbursements at each store and accurate billbacks to client.
The Results
- Consistently and successfully executed product demonstrations monthly
- Provided samples to over 17,000 Vitamin Shoppe customers
- Sold over 6,600 units of product and produced a sold-to-sampled rate of 39%
- Helped feature Ready® on Vitamin Shoppe’s social media content
The Objective: Increase foot traffic to the newly opened Live! Casino & Hotel within the proximity of the multiple major league sports complex in South Philadelphia, destination of thousands of visitors
The Solution
Provide a team of brand ambassadors to distribute promotional materials to tailgate attendees of Philadelphia Phillies home games. Mapped out and staffed brand ambassadors in high foot traffic locations around the stadium. Consulted with client to determine value-added giveaway items and sports-themed promotional incentives to encourage sports fans to visit the casino.
The Results
- Engaged with over 5,000 attendees pre-game and post-game
- Provided sports-themed incentives to motivate casino visits, such as autographed baseballs and game results driven prizes
- Obtained competitor business by offering food and drink discounts to participating casino restaurants
- Drove post-game casino traffic with same-day rewards offerings
The Objective: Conduct tastings and raise brand exposure for the Flyers Cocktail Company by sampling their CBD RTDs and speaking on their THC-infused products.
The Solution
Worked with client to provide samples of the CBD versions and uninfused versions of their THC products to consumers, while explaining the differences and encouraging sales of the THC products. Worked with client to receive, process and ship demo kits with sample product and branded signage to our brand ambassador team throughout their target demo market.
The Results
- Distributed over 550 samples during the initial program period
- Educated consumers about the differences between THC, CBD and non-infused products
- Raised brand awareness of the client and their products
- Sold 80 units and produced a sold-to-sampled rate of 14%
The Objective: Provide on-site staffing support for multiple brands of the client’s portfolio throughout their buyer show.
The Solution
Vintage Imports engaged Polaris Brand Promotions to provide staffing support for their buyer show, where hundreds of attendees sampled numerous wine and spirits brands. Team leads helped maintain consistency in our representation throughout the event hall.
The Results
- Recruited and staffed a team of ten brand ambassadors
- Provided pre-event and on-site training for the portfolio of brands they would be representing
- Successfully engaged with attendees to promote supplier brands while working collectively throughout the event space
- Ensured a successful event for the importer, their suppliers and the attendees