Local Weather Costco Roadshow Program

The Objective: Support consumer brand education as part of Local Weather’s entrance into Costco with roadshow programs in the California and Texas markets.
Local Weather roadshow sampling table inside a Costco warehouse in California
Polaris brand ambassador sampling Local Weather products to Costco members
In-store sampling demo for Local Weather at a Costco roadshow in Texas

The Solution

Identify enthusiastic, experienced and food handler-certified brand ambassadors to promote the Local Weather brand to Costco club members. Assist in the goal of selling enough inventory to boost the brand’s replenishment potential and long-term product placement with Costco.

The Results

  • Worked with the client along with brand’s in-store product serving specialists and Costco personnel to ensure successful daily roadshow activations
  • Distributed over 19,000 samples of client’s product to consumers
  • Sold over 5,000 units of product during multiple roadshows and produced a sold-to-sampled rate of 26%
  • Continuation and expansion of the program into additional markets based upon initial roadshow results

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