Polaris Brand Promotions Orange Logo
Book a Demo
Polaris Brand Promotions Orange Logo
Book a Demo
Polaris Brand Promotions Orange Logo

Dietz & Watson Bird Dogs Promotion

The Objective: Capitalize on the Philadelphia Eagles 2023-2025 season playoffs run to engage with consumers and increase brand awareness for Dietz & Watson all over the city.
Dietz & Watson Bird Dogs food truck experiential marketing activation in Philadelphia during the Eagles playoffs
Promotional staff handing out Dietz & Watson branded beanies and t-shirts at the Bird Dogs experiential marketing event
Promotional staff handing out Dietz & Watson branded beanies and t-shirts at the Bird Dogs experiential marketing event

The Solution

Engage with large crowds of Dietz & Watson fans during an experiential marketing campaign alongside BennerThan, LLC. Provide a team of brand ambassadors to staff a wrapped food truck that traveled around the Greater Philadelphia area during the NFL Playoffs. Cook, prepare and distribute “Bird Dogs” – specially created hot dogs with Dietz & Watson beef franks and green buns – to attendees at pre-advertised locations where Dietz & Watson products were sold, such as supermarkets and high traffic metro area venues. Distribute value-added promotional items such as beanie hats and t-shirts to attendees. Represent Dietz & Watson to thousands of participants in the celebration of the Eagles’ Superbowl win at the Philadelphia Art Museum.

The Results

  • Directly engage with over 5,000 consumers over multiple years of NFL season playoffs
  • Distributed over 5,000 branded wearable promotional pieces, which raised brand awareness well after the program
  • Increased in-store sales due to placement of food truck outside of retail locations where Dietz & Watson products were sold
  • Increased social media presence by inviting local food and sports influencers to visit the activation and create content
  • Increased brand awareness by inviting local media to report on the activation

Get A Quote

Fill out the form below and one of our promotional staffing experts will be in touch shortly. Prefer to speak with someone directly? Give us a call (484) 885-0090.