The Objective: Engage with attendees at a series of events and festivals sponsored by Amazon to raise positive awareness for their support in communities. Assist with hands-on STEM activity participation through their Learn and Be Curious activation theme, including working with kids to build string pull fans. Distribute giveaways and capture moments with an on-site photo-op set up.
Hired and instructed two brand ambassadors per festival to support the Amazon team on-site at the festivals. Coordinated off-site supply pickup and drop off at the activation area. Provided instructions to the brand ambassadors with regards to engaging with attendees to assemble the string pull fans and other on-site experiential marketing activities.
