Unique Snacks Trade Show & Demo Case Study

The Objective: Full-service staffing for a variety of very different brand activation scenarios: massive B2B industry trade shows, in-store sampling demos, and pop-up activations at music concerts, outdoor festivals, and more.

The Solution

Utilize Polaris Brand Promotions’ team of nationwide brand ambassadors to select top talent for every brand activation Unique Snacks contracts us for. We supply consistent staffing resources annually for global B2B, business- and lead-focused CPG trade shows, most notably Natural Products Expo West and the Sweets & Snacks Expo, as well as local brand events, including festival tents at city marathons, product distribution at music concerts, and in-store demo services at numerous regional and national grocery chains, including ShopRite, Market 32, Shop ‘n Save, ACME, Walmart, and more.

The Results

Successfully provided additional trade show booth staff across multiple states, including California, Nevada and Indiana, introducing the brand to hundreds of retail decision makers, wholesalers, distributors, supplier partners and industry media
Received client requests to provide the same brand ambassadors for the same shows in follow-up years
Obtained social media collateral to share with the brand to assist with online marketing efforts
Managed a campaign of dozens of brand ambassadors for in-store demos, deployed across the Greater Mid-Atlantic region, introducing the brand to thousands of new consumers

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