The Objective: Raise brand awareness during multiple seasons of activations at all Baltimore Ravens home games and increase foot traffic for the Safeway supermarket chain.
Provide brand ambassadors to staff a 10’ x 20’ branded tent. Engage with target market consumers by playing games of chance (spin wheel and plinko board) and distributing value-added and venue appropriate branded prizes to winners. Distribute $5.00 off coupons to attendees to incentivize them to visit the Safeway stores. Add family friendly games for increased engagement.
