The Objective: Activate a cross-country promotional tour for Modo Casino at Professional Bull Riders (PBR) shows, including the management of hiring local multiple teams to generate new member signups through encouraging attendees to engage with experiential elements
Train 5 to 7 brand ambassadors for events in each target market to manage all aspects of the activation, including set up, usage instruction, and breakdown of all involved equipment. Ensure effective communications between operations and logistics with on-site staff in order to coordinate the logistics of supply shipments between the client and the field team. Distribute scratch-off cards as well as branded promotional merchandise to attendees who sign up for the client’s service. Enthusiastically draw attention to and aid in participation of experiential marketing components.
