MODO CASINO PBR ACTIVATIONS
The Objective: Activate a cross-country promotional tour for Modo Casino at Professional Bull Riders (PBR) shows, including the management of hiring local multiple teams to generate new member signups through encouraging attendees to engage with experiential elements.
The Solution
Train 5 to 7 brand ambassadors for events in each target market to manage all aspects of the activation, including set up, usage instruction, and breakdown of all involved equipment. Ensure effective communications between operations and logistics with on-site staff in order to coordinate the logistics of supply shipments between the client and the field team. Distribute scratch-off cards as well as branded promotional merchandise to attendees who sign up for the client’s service. Enthusiastically draw attention to and aid in participation of experiential marketing components.
The Results
- Successfully activated teams in multiple markets, including Austin, Nashville, Fort Worth, Salt Lake City, Jacksonville, Tampa and Boston
- Managed the onboarding and training processes for new brand ambassadors to the program
- Distributed thousands of promotional merchandise pieces to attendees
- Raised awareness of the brand utilizing brand-relevant interactive display elements and giveaway items
- Signed up hundreds of new users to the platform
SAFEWAY RAVENSWALK PROGRAM
The Objective: Raise brand awareness during multiple seasons of activations at all Baltimore Ravens home games and increase foot traffic for the Safeway supermarket chain.
The Solution
Provide brand ambassadors to staff a 10’ x 20’ branded tent. Engage with target market consumers by playing games of chance (spin wheel and plinko board) and distributing value-added and venue appropriate branded prizes to winners. Distribute $5.00 off coupons to attendees to incentivize them to visit the Safeway stores. Add family friendly games for increased engagement.
The Results
- Directly engaged with over 1,000 attendees per game
- Reinforced Safeway’s brand image to over 10,000 attendees per game through high-traffic signage and branded promotional items
- Increased brand exposure within the stadium during home games by encouraging participants to bring their Safeway swag with them to wear during the game
- Reinforced Safeway’s partnership with the Baltimore Ravens by providing an engaging fan experience
LOCAL WEATHER COSTCO ROADSHOW PROGRAM
The Objective: Support consumer brand education as part of Local Weather’s entrance into Costco with roadshow programs in the California and Texas markets.
The Solution
Identify enthusiastic, experienced and food handler-certified brand ambassadors to promote the Local Weather brand to Costco club members. Assist in the goal of selling enough inventory to boost the brand’s replenishment potential and long-term product placement with Costco.
The Results
- Worked with the client along with brand’s in-store product serving specialists and Costco personnel to ensure successful daily roadshow activations
- Distributed over 19,000 samples of client’s product to consumers
- Sold over 5,000 units of product during multiple roadshows and produced a sold-to-sampled rate of 26%
- Continuation and expansion of the program into additional markets based upon initial roadshow results
DIETZ & WATSON BIRD DOGS PROMOTION
The Objective: Capitalize on the Philadelphia Eagles 2023-2025 season playoffs run to engage with consumers and increase brand awareness for Dietz & Watson all over the city.
The Solution
Engage with large crowds of Dietz & Watson fans during an experiential marketing campaign alongside BennerThan, LLC. Provide a team of brand ambassadors to staff a wrapped food truck that traveled around the Greater Philadelphia area during the NFL Playoffs. Cook, prepare and distribute “Bird Dogs” – specially created hot dogs with Dietz & Watson beef franks and green buns – to attendees at pre-advertised locations where Dietz & Watson products were sold, such as supermarkets and high traffic metro area venues. Distribute value-added promotional items such as beanie hats and t-shirts to attendees. Represent Dietz & Watson to thousands of participants in the celebration of the Eagles’ Superbowl win at the Philadelphia Art Museum.
The Results
- Directly engage with over 5,000 consumers over multiple years of NFL season playoffs
- Distributed over 5,000 branded wearable promotional pieces, which raised brand awareness well after the program
- Increased in-store sales due to placement of food truck outside of retail locations where Dietz & Watson products were sold
- Increased social media presence by inviting local food and sports influencers to visit the activation and create content
- Increased brand awareness by inviting local media to report on the activation
UNIQUE SNACKS ACTIVATIONS: SHOWS, DEMOS, & MORE
The Objective: Full-service staffing for a variety of very different brand activation scenarios: massive B2B industry trade shows, in-store sampling demos, and pop-up activations at music concerts, outdoor festivals, and more.
The Solution
Utilize Polaris Brand Promotions’ team of nationwide brand ambassadors to select top talent for every brand activation Unique Snacks contracts us for. We supply consistent staffing resources annually for global B2B, business- and lead-focused CPG trade shows, most notably Natural Products Expo West and the Sweets & Snacks Expo, as well as local brand events, including festival tents at city marathons, product distribution at music concerts, and in-store demo services at numerous regional and national grocery chains, including ShopRite, Market 32, Shop ‘n Save, ACME, Walmart, and more.
The Results
- Successfully provided additional trade show booth staff across multiple states, including California, Nevada and Indiana, introducing the brand to hundreds of retail decision makers, wholesalers, distributors, supplier partners and industry media
- Received client requests to provide the same brand ambassadors for the same shows in follow-up years
- Obtained social media collateral to share with the brand to assist with online marketing efforts
- Managed a campaign of dozens of brand ambassadors for in-store demos, deployed across the Greater Mid-Atlantic region, introducing the brand to thousands of new consumers
READY CLEAN PROTEIN BARS NATIONWIDE VITAMIN SHOPPE SAMPLING PROGRAM
The Objective: Activate a simultaneous multi-state sampling program monthly, executing approximately 100 demos per day in Vitamin Shoppe locations in cities across the country, including Hawaii, to align with the client’s Vitamin Shoppe marketing program dates.
The Solution
Utilize our existing talent database along with our internal recruiting methodologies and practices to recruit, interview, hire and provide training materials to up to 100 brand ambassadors monthly. Ensured all brand ambassadors were checked-in for their shifts across multiple time zones per day. Coordinate product purchase reimbursements at each store and accurate billbacks to client.
The Results
- Consistently and successfully executed product demonstrations monthly
- Provided samples to over 17,000 Vitamin Shoppe customers
- Sold over 6,600 units of product and produced a sold-to-sampled rate of 39%
- Helped feature Ready® on Vitamin Shoppe’s social media content
LIVE! CASINO & HOTEL PHILADELPHIA STREET TEAM PROMOTIONS
The Objective: Increase foot traffic to the newly opened Live! Casino & Hotel within the proximity of the multiple major league sports complex in South Philadelphia, destination of thousands of visitors
The Solution
Provide a team of brand ambassadors to distribute promotional materials to tailgate attendees of Philadelphia Phillies home games. Mapped out and staffed brand ambassadors in high foot traffic locations around the stadium. Consulted with client to determine value-added giveaway items and sports-themed promotional incentives to encourage sports fans to visit the casino.
The Results
- Engaged with over 5,000 attendees pre-game and post-game
- Provided sports-themed incentives to motivate casino visits, such as autographed baseballs and game results driven prizes
- Obtained competitor business by offering food and drink discounts to participating casino restaurants
- Drove post-game casino traffic with same-day rewards offerings
FLYERS TASTINGS IN BINNY’S BEVERAGE DEPOT LOCATIONS
The Objective: Conduct tastings and raise brand exposure for the Flyers Cocktail Company by sampling their CBD RTDs and speaking on their THC-infused products.
The Solution
Worked with client to provide samples of the CBD versions and uninfused versions of their THC products to consumers, while explaining the differences and encouraging sales of the THC products. Worked with client to receive, process and ship demo kits with sample product and branded signage to our brand ambassador team throughout their target demo market.
The Results
- Distributed over 550 samples during the initial program period
- Educated consumers about the differences between THC, CBD and non-infused products
- Raised brand awareness of the client and their products
- Sold 80 units and produced a sold-to-sampled rate of 14%
VINTAGE IMPORTS INDUSTRY BUYER SHOW
The Objective: Provide on-site staffing support for multiple brands of the client’s portfolio throughout their buyer show.
The Solution
Vintage Imports engaged Polaris Brand Promotions to provide staffing support for their buyer show, where hundreds of attendees sampled numerous wine and spirits brands. Team leads helped maintain consistency in our representation throughout the event hall.
The Results
- Recruited and staffed a team of ten brand ambassadors
- Provided pre-event and on-site training for the portfolio of brands they would be representing
- Successfully engaged with attendees to promote supplier brands while working collectively throughout the event space
- Ensured a successful event for the importer, their suppliers and the attendees