The Objective: Increase foot traffic to the newly opened Live! Casino & Hotel within the proximity of the multiple major league sports complex in South Philadelphia, destination of thousands of visitors
Provide a team of brand ambassadors to distribute promotional materials to tailgate attendees of Philadelphia Phillies home games. Mapped out and staffed brand ambassadors in high foot traffic locations around the stadium. Consulted with client to determine value-added giveaway items and sports-themed promotional incentives to encourage sports fans to visit the casino.
