Ready Clean Protein Bars Nationwide Vitamin Shoppe Sampling Program

The Objective: Activate a simultaneous multi-state sampling program monthly, executing approximately 100 demos per day in Vitamin Shoppe locations in cities across the country, including Hawaii, to align with the client’s Vitamin Shoppe marketing program dates.
Brand Ambassador Sampling in Vitamin Shoppe
Sampling Demo in-store at Vitamin Shoppe
READY bars product demonstration

The Solution

Utilize our existing talent database along with our internal recruiting methodologies and practices to recruit, interview, hire and provide training materials to up to 100 brand ambassadors monthly. Ensured all brand ambassadors were checked-in for their shifts across multiple time zones per day. Coordinate product purchase reimbursements at each store and accurate billbacks to client.

The Results

  • Consistently and successfully executed product demonstrations monthly
  • Provided samples to over 17,000 Vitamin Shoppe customers
  • Sold over 6,600 units of product and produced a sold-to-sampled rate of 39%
  • Helped feature Ready® on Vitamin Shoppe’s social media content

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