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Flyers Tastings in Binny’s Beverage Depot Locations

The Objective: Conduct tastings and raise brand exposure for the Flyers Cocktail Company by sampling their CBD RTDs and speaking on their THC-infused products.
Polaris brand ambassador at a Flyers Cocktail Company tasting table inside a Binny's Beverage Depot store
Brand ambassador sampling Flyers canned cocktails from an ice bucket during an in-store tasting at Binny's
Brand ambassador holding a Flyers THC cocktail can at an in-store product sampling display at Binny's Beverage Depot

The Solution

Worked with client to provide samples of the CBD versions and uninfused versions of their THC products to consumers, while explaining the differences and encouraging sales of the THC products. Worked with client to receive, process and ship demo kits with sample product and branded signage to our brand ambassador team throughout their target demo market.

The Results

  • Distributed over 550 samples during the initial program period
  • Educated consumers about the differences between THC, CBD and non-infused products
  • Raised brand awareness of the client and their products
  • Sold 80 units and produced a sold-to-sampled rate of 14%

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