The Objective: Provide on-site staffing support for multiple brands of the client’s portfolio throughout their buyer show.
The Solution
Vintage Imports engaged Polaris Brand Promotions to provide staffing support for their buyer show, where hundreds of attendees sampled numerous wine and spirits brands. Team leads helped maintain consistency in our representation throughout the event hall.
The Results
Recruited and staffed a team of ten brand ambassadors
Provided pre-event and on-site training for the portfolio of brands they would be representing
Successfully engaged with attendees to promote supplier brands while working collectively throughout the event space
Ensured a successful event for the importer, their suppliers and the attendees
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