
Increased Sales
Running an in-store demo program will not only generate immediate return on your investment by encouraging impulse buying, but also create repeat customers. Before starting your program, be sure to strategize how to not only encourage immediate sales through FOMO, such as a discount during the demo only, but also how to incentivize consumers to buy your product again in the future. When running a promotion where the product isn’t being sold, such as a concert or sporting event, be sure provide not only the location of where they can buy, but also offer coupons and discounts to incentivize future purchase.
Brand Recognition
Running an experiential marketing campaign provides the benefit of brand recognition without the high commitment costs associated with traditional advertising, such as billboards, commercials and social media posts. Consumers will not only remember your company name and logo, but also the experience they had learning about the brand from a brand ambassador.
Consumer Education
Experiential marketing offers the opportunity to directly educate consumers about the brand and answer any questions that may be hindering them from executing the purchase, such as the flavor profile or usefulness of the product or service. Additionally, experiential marketing provides you with the opportunity to share the story of the brand with consumers, which may encourage them to purchase if they find unity with the brand or its message, such as if it’s a local brand or if the company supports any charities or organizations that align with consumers’ values.
Consumer Feedback
By engaging with consumers through experiential marketing, you have the opportunity to gain direct and immediate feedback on what consumers like or dislike about the brand as well as the promotional collateral that is being used during the campaign.
Creating A Memorable Experience!
Phil Knight of Nike once said: “You can have the best product in the world, but if nobody knows about it, what good is it?” Even if your product is great, would the consumer remember a conversation with your brand’s ambassador a week – or even a day – later? Would they learn something new about your brand? Would they feel they have been provided value above the brand they currently use? Generating excitement and buzz is the key to growing your sales and getting people talking about YOUR BRAND!