Top 10 Tips for Budgeting Your Promotional Program
The base rate for promotional talent is only the starting point when budgeting for your experiential program. While labor may be the largest expense when
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The base rate for promotional talent is only the starting point when budgeting for your experiential program. While labor may be the largest expense when
The summer season provides numerous unique opportunities for consumer-focused promotions. Properly utilizing the warm summer temperatures to your advantage is key to creating successful brand
Street teams will help you interact with a large number of consumers but be sure to develop a plan to ensure a great experience and
Ask these key questions before you select an agency to represent your brand to consumers. While executing an experiential activation program can certainly bring value
A promotional marketing program is a great way to increase brand awareness and sales, but developing goals is critical to your long-term success. Before starting a
When hiring a brand ambassador, finding team members with the right people skills is just as important as what’s on the resume. As independent contractors,
Alcohol sampling promotions, while an effective method of introducing your product to an ever expanding and discriminating consumer base, present unique challenges and risks for
While no two promo events are ever the same, creating a cheat sheet of the most common things to do will help ensure a quality
Giving away free product is an easy way to increase sales and brand awareness, but only if you can effectively create an engaging experience for
Unprofessional or mismatched attire will not only lead to sending the wrong message about your brand, but also may dissuade consumers from engaging entirely. Selecting
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