What is Experiential Marketing?

What is Experiential Marketing?

Experiential marketing is the process of creating brand experiences for your target consumers. Unlike traditional marketing methods such as billboards, print ads, commercials and social media ads, experiential marketing creates an experience for consumers where they interact with your brand and can share that experience with others.

How Experiential Marketing Benefits Your Brand?

While experiential marketing should be only one piece of your larger consumer marketing strategy, it plays a critical role by allowing you to not only engage with consumers, but also obtain their immediate feedback about your brand, both the product or service itself and the branding.

How Polaris Brand Promotions Is Different

Unlike many promotional staffing agencies that simply hire “models for shifts,” Polaris Brand Promotions creates unforgettable experiences for your brand! Our team of over 6,600 nationwide brand ambassadors and promotional models are not only trained about your brand and how to present it to consumers, but are also given the back-end support and technology to ensure that your consumer activations are executed flawlessly!

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