The summer season provides numerous unique opportunities for consumer-focused promotions. Properly utilizing the warm summer temperatures to your advantage is key to creating successful brand
Street teams will help you interact with a large number of consumers but be sure to develop a plan to ensure a great experience and
Ask these key questions before you select an agency to represent your brand to consumers. While executing an experiential activation program can certainly bring value
Long gone are the days where an attractive promo model was the sole expectation for experiential promotions. Consumers are more brand conscious than ever, and
A product tasting program is an effective strategy for enticing consumers to purchase your brand. Make sure you remember these ten steps before setting up
When hiring a brand ambassador, finding team members with the right people skills is just as important as what’s on the resume. As independent contractors,
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