SAFEWAY RAVENSWALK PROGRAM
The Objective: Raise brand awareness and increase foot traffic for the Safeway supermarket chain by Baltimore Ravens home games attendees.
The Solution
The Results
- Directly engaged with over 1,000 attendees per game
- Reinforced Safeway’s brand image to over 10,000 attendees per game through high-traffic signage and branded promotional items
- Reinforced Safeway’s partnership with the Baltimore Ravens by providing an engaging fan experience
DIETZ & WATSON BIRD DOGS PROMOTION
The Objective: Capitalize on the Philadelphia Eagles 2024 season playoff run to engage with consumers and increase brand awareness for Dietz & Watson.
The Solution
Provide brand ambassadors to staff a wrapped food truck that would travel around the Greater Philadelphia area during the NFL Playoffs. Cook, prepare and distribute “Bird Dogs,” specially created hot dogs with Dietz & Watson beef franks and green buns, to attendees at pre-advertised locations where Dietz & Watson products were sold, such as supermarkets and high traffic metro area venues. Distribute value-added promotional items such as beanie hats and t-shirts to attendees. Represent Dietz & Watson to thousands of participants in the celebration of the Eagles’ Superbowl win at the Philadelphia Art Museum.
The Results
- Directly engaged with over 5,000 consumers during the 2024 NFL season playoffs
- Distributed over 5,000 branded wearable promotional pieces, which raised brand awareness well after the program
- Increased in-store sales due to placement of food truck outside of retail locations where Dietz & Watson products were sold
- Increased social media presence by inviting local food and sports influencers to visit the activation and create content
- Increased brand awareness by inviting local media to report on the activation
LIVE! CASINO & HOTEL PHILADELPHIA STREET TEAM PROMOTIONS
The Solution
The Results
- Engaged with over 5,000 attendees pre-game and post-game
- Provided sports-themed incentives to motivate casino visits, such as autographed baseballs and game results driven prizes
- Obtained competitor business by offering food and drink discounts to participating casino restaurants
- Drove post-game casino traffic with same-day rewards offerings
FLYERS TASTINGS IN BINNY’S BEVERAGE DEPOT LOCATIONS
The Objective: Conduct tastings of Flyers Cocktail Company products where THC tastings were prohibited by law.
The Solution
The Results
- Distributed over 550 samples during the initial program period
- Educated consumers about the differences between THC, CBD and non-infused products
- Raised brand awareness of the client and their products
- Sold 80 units and produced a sold-to-sampled rate of 14%
VINTAGE IMPORTS INDUSTRY BUYER SHOW
The Objective: Provide staffing support for clients’ buyer show.
The Solution
The Results
- Recruited and staffed a team of ten brand ambassadors, including providing training about the brands that they would be representing
- Successfully engaged with attendees to promote supplier brands while working collectively throughout the event space
- Ensured a successful event for the importer, their suppliers and the attendees
